Overview

South Carolina-based financial lender boosts consumer loan business with responsive website and search advertising.

SET Financial (SET) is a South Carolina-based financial services company, providing personal loans. As a new startup in a competitive industry, SET initially worked with us to increase the volume of online loan applications. We then expanded their digital marketing by creating a new, mobile-responsive web site, desiging a customer log-in portal application and deploying social, SEO and link development campaigns.

SET Financial was a start-up lending in South Carolina that was moving into a new market sector – consumer small dollar loans – and needed to ‘jump-start’ their customer acquisition efforts. We focused our digital marketing work on the following objectives: (1) Increase consumer loan applications in South Carolina, (2) Reduce CPA of loan applications and (3) Connect ‘front-end’ marketing data and ‘back-end’ CMS/loan application software to accurately track loan volume and cost per new loan.

* Deploy a custom Google analytics solution to connect SET’s customer relationship management software with the Google analytics campaign reporting. This allowed SET Financial to optimize their marketing spend based on accurate, back-end loan performance metrics (cost per new loan, cost per loan application).

* Target new customers with search ads on Google AdWords and BingAds and display ads on Google’s Display Network.

* Improve organic visibility with on-page SEO and link development campaigns (guest blogs, industry specific listings, local listings).

* Expand reach to early stage personal loan shoppers with content marketing campaigns.

* Reduced cost per acquisition by 50%

* 300% increase in loan applications