Overview

South Carolina-based financial lender boosts consumer loan business with responsive website and search advertising.

Out of Bounds helped reduce our cost per acquisition for our Google AdWords and BingAd campaigns while simultaneously launching a new brand.We consider them to be our “in-house” online marketing department. I recommend their services to anyone that is looking to improve their digital marketing programs!

- Brad Welch | SET Financial

Client Profile

SET Financial (SET) is a South Carolina-based financial services company, providing personal loans. As a new startup in a competitive industry, SET initially worked with us to increase the volume of online loan applications. We then expanded their digital marketing by creating a new, mobile-responsive web site, desiging a customer log-in portal application and deploying social, SEO and link development campaigns.

Challenge

SET Financial was a start-up lending in South Carolina that was moving into a new market sector – consumer small dollar loans – and needed to ‘jump-start’ their customer acquisition efforts. We focused our digital marketing work on the following objectives: (1) Increase consumer loan applications in South Carolina, (2) Reduce CPA of loan applications and (3) Connect ‘front-end’ marketing data and ‘back-end’ CMS/loan application software to accurately track loan volume and cost per new loan.

* Deploy a custom Google analytics solution to connect SET’s customer relationship management software with the Google analytics campaign reporting. This allowed SET Financial to optimize their marketing spend based on accurate, back-end loan performance metrics (cost per new loan, cost per loan application).

* Target new customers with search ads on Google AdWords and BingAds and display ads on Google’s Display Network.

* Improve organic visibility with on-page SEO and link development campaigns (guest blogs, industry specific listings, local listings).

* Expand reach to early stage personal loan shoppers with content marketing campaigns.

Results

* Reduced cost per acquisition by 50%

* 300% increase in loan applications